Mimpi is a healthy food distribution brand. For this project, I worked on the logo design for the brand.
The idea of the logo came up from exploring the concept of human health and well-being and the cosmos. Its silhouette makes reference to a mandala, through a pattern that is repeated in a circular way. For the text, a sans typography is used with a link between the “i” and the “m” that, in a symbolic way, represents a fruit hanging from a branch.
logo in context.
logo in context.